BLOCKBUSTER QUIZ THAT GROWS YOUR BIZ
It’s not just lead generation. It’s perfect-fit customer connection.
In a world where Canva exists, you'd think it's kinda, sorta easy to grow your list.
Maybe it is.
Let's see...
You open Canva, create a pdf lead magnet, slap it on your website, and... BOOM!
Lotsa, lotsa leads, amirite? (Or am I?)
Then you do a happy, celebratory dance because lead generation is a numbers game after all. (Or is it?)
But the real (non-smart-ass) question is... *ooh, pop quiz!*
Can your downloadable lead magnet help...
attract and connect with UBERQUALIFIED leads
segment them based on their pain points and pleasure points
and provide insightful intel beyond first names and email addresses?
No? Well…
The Blockbuster Biz Quiz™ certainly can!
And, if I might add:
Can we just not call it "lead generation" anymore?
Remember, you're not trying to connect with a bot. You're trying to connect with a human being—with skeletons and emotions and warts and all.
Somebody like you and me. (Got warts?)
Bonjour! It’s Chanteuse Marie.
I'm a copywriter obsessed with creating personality-packed quizzes that delights a curious audience and converts them into adoring customers.
According to a BuzzFeed personality quiz, I'm a Dragon Fruit.
("You are unique and imaginative! You love to be creative and to do different things.")
But lest you think they’re the same…
Blockbuster Biz Quiz™ isn't remotely similar to a BuzzFeed quiz
It's waaay better!
What's the special sauce of the BBQ? (Blockbuster Biz Quiz, not barbecue!)
It's encapsulated in what I call the FFF. (Cute, but it doesn't stand for Fast & Furious Forevah.)
The F.U.N. Funnel Framework™ is all about captivating and converting perfect-fit customers.
“It's not a regular funnel. It's a fun funnel.”
What does this mean for you?
We're not only talking about growing your list. We're talking about growing your biz.
"But Chanteuse, list growth = biz growth!"
Not necessarily.
You may have a bajillion subscribers, but this doesn't automatically translate to bajillion dollars.
Growing your customer base isn't simply a numbers game.
You need a special sumthin' sumthin that moves your potential customer from "Sure, why not, I'll opt in" to "OMG, you totally get me" and ultimately... *ka-ching, ka-ching*
“Chanteuse infuses her copy with a spritz of energy, play, and storytelling.”
“The aromatic combo converts cold leads into warm (and sweaty-palmed) customers with just one whiff. I’m talking about copy that moves the reader from totally unaware to hyper-aware and ready to BUY. Chanteuse thinks before she writes. And THAT thinking thing is rare these days. Listen, after working with Chanteuse, I would 110% work with her again. And I’ll push you out of the way, if needed, to make it happen.”
Here's how The F.U.N. Funnel Framework™ works
Fascinate to completion
First, Blockbuster Biz Quiz grabs the eyeballs of the quiz takers with a curiosity-driven quiz title and description. Second, it continues stoking their interests with a compelling set of Qs and As. The second part is just as important as the first. Why? You don't want your audience to drop off in the middle of the quiz because your Qs and As bored them out of their gourd.
Unveil spot-on and value-rich results
This is why good ol' research is muy important. Knowing all layers of your perfect-fit customer's persona would make them feel seen, heard, and understood. Blockbuster Biz Quiz doesn't simply tell the quiz takers who they are. It also recommends an action plan that'll help them supersize their strengths + whoop their weaknesses. Add in extra freebies or resources for good measure.
Nurture with engaging emails
The beauty of quizzes is being able to segment your list any way your heart desires. And when you have a highly segmented list, you can follow up your Blockbuster Biz Quiz with a welcome email sequence that reinforces your relationship with your subscribers and brings them closer to the buy button. Better yet, you'll end up with raving fans who won't shut up about you.
Fast to grab-and-hold the attention of quiz takers? Check.
Furiously throws in as much value as you can give? Double check.
Converts perfect-fit customers to loyal fans forevah? Check, check, check.
(Yup, The F.U.N. Funnel Framework™ or FFF might as well mean Fast & Furious Forevah. And evah.)
Oh, did I mention that the average quiz has a 33% higher conversion rate than the traditional PDF freebie?
If ya don't know, now ya know.
Sure, you can also keep producing PDFs forever.
Or checklists.
Or workbooks.
Whatever floats your banana boat.
You can even buy a list.
Or how about...
Never have to keep creating a Canva-designed lead magnet ever again.
Invest in a signature quiz.
And simply optimize it as your business grows and you introduce more offers.
It'll save you time (which is essentially moolah).
If you're thinking, "You had me at moolah, Chanteuse."
Say no more.
This is how you can have a brand spankin' new quiz funnel—DONE & SET UP just for you!
Blockbuster Biz Quiz: The Indie
60-minute strategy session to set up your quiz for smashing success
Blockbuster conversion copy for the:
title page
questions and answers
opt-in page
up to 4 results pages
Total Value: $4500
Your Investment: $3000
Blockbuster Biz Quiz:
The Mainstream
60-minute strategy session to set up your quiz for smashing success
Blockbuster conversion copy for the:
title page
questions and answers
opt-in page
up to 4 results pages
Value: $4500
Welcome emails that wow
1 email for each quiz result
Value: $1600
Total Value: $6100
Your Investment: $4200
Blockbuster Biz Quiz: The Director's Cut
60-minute strategy session to set up your quiz for smashing success
Blockbuster conversion copy for the:
title page
questions and answers
opt-in page
up to 4 results pages
Value: $4500
Welcome sequence that wow
1 full sequence for each quiz result
Value: $3200
Total Value: Starting at $7700
Your Investment: Starting at $5400
BLOCKBUSTER BONUS
Each package comes with the Quiz Wiz tech support. So you can sit back and relax with a rosé while I take care of the quiz setup and email integration.
Think you need more than 4 segments for your quiz results?
I got you.
Email me to chat about your bespoke blockbuster quiz.
“WHOA. Chanteuse seriously blew me away with her attention to detail and Leslie Knope-level organization skills. Not only can this woman write incredibly detailed and insightful quizzes, she’s also a hella good project manager. Can’t wait to work with her again so I can soak up some of her skills by proxy.”
If you're good to go and keen to connect with your perfect-fit customers...
Fill out the application form, book a getting-to-know-you call, and await the following next steps once we hit the green light on your Blockbuster Biz Quiz.
This Is Us
But without the drama.
This is our 60-minute blockbuster strategy sesh.
We'll chat about your biz and your quiz.
And we'll plan for o̶n̶l̶i̶n̶e̶ ̶w̶o̶r̶l̶d̶ ̶d̶o̶m̶i̶n̶a̶t̶i̶o̶n̶ how to achieve your #bizquizgoals.
Me, Myself & Irene
Let’s name your best potential customer, Irene. She holds the secret to the success of your quiz. I don’t know what it is yet, but I’m gonna find out.
This is the research stage where I get into your customers’ heads and swipe their thoughts.
I'll also ask you to provide any helpful docs (surveys, testimonials, case studies, and so on).
Analyze That
I’ll dissect what I discovered.
And figure out everything from "what are their emotional drivers?" to "how do I make them understand that your offer makes perfect sense?".
In short: What will get Irene to take the quiz...and eventually open her wallet?
Before I go to town writing, we'll have already agreed on the quiz title and description including the quiz results.
You've Got Mail
I write the quiz and the emails. I gather your feedback and revise as necessary. Then I set things up on Interact and your Email Service Provider of choice.
I hit publish... et voila!
You watch your quiz bring all the perfect-fit customers to the yard.
The Good Place
Irene said, “This is exactly what I needed to hear!”
Hallefreakinglujah!
Time to open that bottle of Moët & Chandon.
And bask in your quiz ROI.
Let's get you more Irenes in your life.
Grow your biz with a quiz that's anything but blah
Your audience gets to enjoy learning about themselves (and YOU!). You get to connect with qualified potential customers. Win-win!
Blockbuster Biz Quiz: The Indie
60-minute strategy session to set up your quiz for smashing success
Blockbuster conversion copy for the:
title page
questions and answers
opt-in page
up to 4 results pages
Total Value: $4500
Your Investment: $3000
Blockbuster Biz Quiz:
The Mainstream
60-minute strategy session to set up your quiz for smashing success
Blockbuster conversion copy for the:
title page
questions and answers
opt-in page
up to 4 results pages
Value: $4500
Welcome emails that wow
1 email for each quiz result
Value: $1600
Total Value: $6100
Your Investment: $4200
Blockbuster Biz Quiz: The Director's Cut
60-minute strategy session to set up your quiz for smashing success
Blockbuster conversion copy for the:
title page
questions and answers
opt-in page
up to 4 results pages
Value: $4500
Welcome sequence that wow
1 full sequence for each quiz result
Value: $3200
Total Value: Starting at $7700
Your Investment: Starting at $5400
BLOCKBUSTER BONUS
Each package comes with the Quiz Wiz tech support. So you can sit back and relax with a rosé while I take care of the quiz setup and email integration.
Still feeling a little bit puzzled?
Let's get quizzical!
Fun FAQ 1: "Who will design the landing pages?"
Eep! Not me. 🙈 I like all things pretty, but designing is not my zone of Einstein. I suggest talking to a designer—even before I'm done writing the copy. So you have someone at the ready as soon as I submit the final draft.
Fun FAQ 2: "How long before I get to premiere my blockbuster biz quiz to the online world?"
It depends. 🤷♀️ I know, I know. Not exactly what you wanna hear. Though it'll only take me 2 weeks (after our strategy session) to write all the copy, let's leave a wiggle room for revision and design, shall we? The faster your team finishes building the landing pages, the sooner I can set up the quiz and email automations.
Fun FAQ 3: "How many times can I request for a revision?"
Blockbuster bonus alert! I give all my clients up to 2 rounds of revisions. For free.
Fun FAQ 4: "Cool, cool. And this isn't for service providers only, right? I can use it for my ecommerce business, too?"
Yes, yes! The Blockbuster Biz Quiz is a perfect ecommerce marketing tool. You get to know your would-be customers better and recommend products that fit their profile—right in the results pages. It's like an automated personal shopper.
Fun FAQ 5: "What's the most effective way to drive traffic to the quiz?"
There are two ways.
1️⃣ Your first option: Pay for ads.
2️⃣ Your second option: Go organic.
Either works, but you'll gain quicker traction with paid ads, of course. And with the jaw-droppingly low cost-per-subscriber for quizzes (when done right!), it's worth a shot.
Fun FAQ 6: "Wait, what if I have more Qs that need your As?"
You're very thorough. I dig that. *fist bump* You're welcome to slide in my inbox, and I'll reach back out in 24 hours.
